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What is marketing automation software and what does it do today?

Martech

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

With the help of the right marketing automation platforms, marketers are using machine learning and predictive analytics to tailor content for both individuals and buyer segments, which creates a better experience. Infographics, videos, event marketing?), won’t just make budgeting easier.