Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Event Marketing including Webinars From attracting attendees to registration administration to post-event follow up, the event management lifecycle can be laborious. Event marketing capabilities streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.

CRM 132

CRM Analytics Marketing Marketers 132

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

Thought Leadership 132

Thought Leadership Event Marketing Marketing Automation Platform Marketing Strategy 132

Chief Martec

JANUARY 31, 2022

” As a marketing ops person, my tribe is marketing. A CRM platform and/or a marketing automation platform is my vertical aggregation platform. So for marketing, this includes integrating apps for event marketing, online advertising, content-creation tools, affiliate management, etc.

Finance 90

Finance CRM Price Marketing Automation Platform 90

Martech

OCTOBER 7, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Does the tool help us gather relevant data for ourselves and our partners while complying with relevant privacy regulations? If not, is an API available for custom system integrations?

CRM 98

CRM Marketing Automation Platform Analytics Management 98

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Clearly, we are all lifelong learners, and Magic is the epitome of consistently striving for excellence. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

JANUARY 5, 2017

With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast. It might be the nudge your customers need to recommend you to their network. Discount Codes.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials.

Management 109

Management Transform Whitepaper Retail 109

Marketing Insider Group

JULY 1, 2020

With the help of the right marketing automation platforms, marketers are using machine learning and predictive analytics to tailor content for both individuals and buyer segments, which creates a better experience. Infographics, videos, event marketing?), won’t just make budgeting easier.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144