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A Wrap on the Packaging Industry in 2023

Set Up

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. The Role of Print and Event Marketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.

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What Types Of Marketing Are There?

InTouch Marketing

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.