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Guardrails and governance: How to protect your brand while using AI

Martech

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. AI-guided templates reduce the amount of repetitive work marketers need to do, allowing them to focus on improving quality for higher-value work.

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How to choose the right content marketing agency

Search Engine Land

This will be important for brands in specialized niches like healthcare, finance, or law, where certain standards for content must be met. Solid values for ethical content marketing. Ethics matter in content marketing, and you should expect your agency to adhere to them. Do they typically serve your industry?