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IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. AI doesn’t just give us more data, it gives us the right data.” On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.