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Automotive brands or fast food brands, they may think of our data set as another way to activate across the open web.” The traditional lines between shoppermarketing and brand marketing are becoming more blurred.” Offsite RMN opportunities are the fastest-growing area for KPM.
However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. Driving decisions with data therefore sounds like a solid way to succeed in a world with more data present than ever before.
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