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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

availability for this important consumer group Craft holiday campaigns and messaging to authentically and powerfully connect with Black communities Tailor shopper marketing initiatives to better match the shopping habits, rhythms, and needs of Black communities 3.

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