Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads.
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads.
Duct Tape Marketing
SEPTEMBER 10, 2019
If your gross margin, however, is consistent or growing, they’re going to assume that you’re increasing your pricing authority, meaning you’re becoming more differentiated for what you sell or do and, therefore, your business is going to be more attractive to acquire. I mean, just otherwise you’re competing on price.
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