Rock Content

APRIL 28, 2023

The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Neil attempted to define the main tasks undertaken by those working in a marketing capacity. Every aspect of pricing can affect whether a product is successful or not.

Outbound Marketing 57

Outbound Marketing Inbound Marketing Price Promotion 57

Duct Tape Marketing

JANUARY 21, 2016

Marketing strategy shows how you’re going to use your 4 Ps – product, promotion, price and place, to improve your business results. So how to build a good marketing strategy? I’ll walk you through all 4 elements of marketing mix, show you best practices and give a few tips. Now you know what you’re selling.

Marketing Strategy 49

Marketing Strategy Price Inbound Marketing Marketing 49

Marketing Insider Group

JUNE 29, 2010

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Have a great holiday season.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74