Bannerflow

JUNE 17, 2019

Thirdly, marketers no longer have the option of getting away with sub-par creative. So, poor creative essentially prices a marketer out of the display media auctions for ‘good’ inventory. Kevin Lee: Five years is a long time in the arena of digital marketing!

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. 4 tips to succeed with DCO.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing.

Transform 98

Transform Advertising Advertisers Finance 98