14 Social Media Metrics That Drive Results in 2023
Marketing Insider Group
AUGUST 1, 2023
This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. So, if 70% of respondents are promoters and 10% are detractors, your NPS is 70-10 = 60.
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