Remove Influencer Marketing Remove Product Remove Social Media Marketing Remove Succession Planning
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Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

Content strategy should include all types of content, including videos, product review information, FAQ, relevant images, PDF, and expert advice. But the search engine is shifting away from local search as a moneymaker (ads driver) and focusing more on product search. Trend 5: Influencer marketing and expert community building.