Top 5 search marketing trends and 3 must-haves for 2023
Search Engine Land
DECEMBER 15, 2022
Content strategy should include all types of content, including videos, product review information, FAQ, relevant images, PDF, and expert advice. But the search engine is shifting away from local search as a moneymaker (ads driver) and focusing more on product search. Trend 5: Influencer marketing and expert community building.
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