Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Vertical Response

APRIL 12, 2024

The rise of influencer marketing has also added a new dimension to social media engagement, amplifying brand messages and connecting authentically with audiences through social media marketing. It also allows for personalized and precise marketing campaigns tailored to individual customer behaviors.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Unbounce

MARCH 23, 2023

If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. There are all kinds of benefits to digital marketing over traditional marketing methods: It’s highly targeted. Traditional marketing moves slowly.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

InTouch Marketing

JANUARY 31, 2024

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Take Demandbase for example.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144