Rock Content
JANUARY 8, 2024
The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.
Marketing Insider Group
JANUARY 8, 2024
According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.
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Martech
MARCH 11, 2024
By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).
Content Marketing Institute
MARCH 27, 2018
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50
Marketing Insider Group
FEBRUARY 27, 2024
Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Determine a realistic budget based on your goals and the channels you plan to leverage. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.
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