Marketing Insider Group

JANUARY 27, 2020

According to the Content Marketing Institute , content marketing can triple your leads over businesses who use only outbound marketing, such as TV, radio, and print ads. That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed.

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Track your content performance.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Hubspot Marketing

NOVEMBER 30, 2022

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145