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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

Her advice was to “start being brilliant at the basics” “Look at what you’ve already got, as an organisation, and look at how you can bring that into one place to democratise that data, clean it up, and allow people to have access to it, to start asking, ‘So what?’”