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Master the Family Business Dynamic: Proven Strategies for Growth and Harmony

Duct Tape Marketing

And we talk a little bit about this in the book, my daughter and son -in -law run that company. And what's really funny is when we get together with my daughter and son -in -law, the very first thing my wife says is don't talk business. We're going to lower our gas price to equal theirs, but we're going to still deliver full service.

Law 82
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Transcript of Getting Salespeople and Prospects on the Same Side

Duct Tape Marketing

Ian Altman: Well, so for example, let’s say that somebody offers IT services to law firms. But what’s actually going to move the needle for the law firm? “Our clients come to us when they’re facing one of two or three major problems as a law firm.” So, always be closing.

Law 78