Remove Management Remove Online Buyers Remove Product Marketing
article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Interest and intent.

article thumbnail

How To Overcome ECommerce Growing Pains

The CMO Survey

The new platform enables customers to place orders online; track deliveries using the companys mobile app; and leverage analytics to optimize processes, such as budgeting and spending, inventory management, and menu engineering. Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5

eCommerce 100