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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Competitive monitoring helps you stay updated with all the buzz.

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Smart Ways to Partner with a Digital Marketing Agency

SMA Marketing

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. Efficient Use of Resources Partnering with a digital marketing agency is vital because businesses may efficiently allocate resources.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis.