article thumbnail

What Is Marketing — And How to Get It Working for You

Exposure Ninja

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52