OnPassive Marketing
SEPTEMBER 17, 2022
Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Hubspot Marketing
AUGUST 21, 2023
You might consider including information on: The brand positioning vision and how you'll cultivate it The goal targets you aim to achieve The metrics you'll use to measure success The channels and distribution tactics you'll use It can help to already have a marketing plan built out to help you with this part of your business plan.
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