9 Account-based Marketing Case Studies
CXL
JUNE 2, 2022
iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Speakers could choose to speak on any subject, as long as it served that day’s topic.
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