Martech

MAY 6, 2025

Sales and marketing misalignment costs businesses 10% or more in revenue annually, per ZoomInfo. But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. AI fundamentally reshapes how marketing and sales work together.

Transform 118

Transform Marketing Automation Platform Marketing Marketers 118

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 126

Marketing Automation Platform Marketing Marketers Traditional Marketing 126

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Content marketing is pretty magnificent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145