4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
Adobe Experience Cloud Blog
OCTOBER 26, 2016
We can break down our data on a couple of different levels to achieve this: Data to define your customer persona , or who your target audience is (e.g. segment, vertical, target market, company size, geography). Basic marketing platforms can populate an email with a customer’s name, company or birthday.
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