Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing.

CRM 144

CRM Price Email Marketing User-Generated 144

Adobe Experience Cloud Blog

JANUARY 28, 2014

Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. Implementing lead tracking.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

JULY 13, 2016

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. Web personalization is gaining a lot of traction among marketers and for good reason. And another great reason to buy in for all of you self-sufficient marketers? Well, now you can.

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Shipping Thought Leadership Education User-Generated 91