Marketing Insider Group
MAY 18, 2010
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).
Marketing Insider Group
JULY 13, 2010
And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one. All rights reserved.
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Marketing Insider Group
SEPTEMBER 15, 2010
Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.
Adobe Experience Cloud Blog
MAY 19, 2010
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.
Adobe Experience Cloud Blog
AUGUST 6, 2009
. There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads. Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper.
Marketing Insider Group
JUNE 29, 2010
In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
DECEMBER 1, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I especially was glad to see content programs listed under your insight-driven marketing comment. Have a great holiday season. All rights reserved.
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