Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media Marketing 74

Social Media Marketing Inbound Marketing Whitepaper Outbound Marketing 74

Hubspot Marketing

SEPTEMBER 27, 2023

marketers — specifically those already leveraging artificial intelligence in their roles. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. The following are statistics drawn from 1350+ U.S.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

FEBRUARY 6, 2024

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. .” Winterberry (registration required).

Transform 117

Transform Whitepaper Direct Mail Marketing 117

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Martech

MARCH 12, 2024

Effective social media use takes a village. Social must be considered in producing any marketing asset — video, white paper, case study or event. How can social be used to promote these assets? So, start with creating a quarterly strategy and plan.

Whitepaper 88

Whitepaper Millennials Law CMO 88

Rock Content

FEBRUARY 15, 2024

This shift to information discovery through social media has been occurring gradually but is now speeding up. And, as such, social SEO is becoming increasingly important to your brand. These features will help consumers find your content more quickly when they browse the different social media platforms for information.

SEO 85

SEO Whitepaper Real Estate User-Generated 85

Scoop.it!

AUGUST 3, 2023

The content includes curated research papers , white papers, and blog posts from your brand. This serves as a form of social proof, improving trust in your content and your brand overall. Source For example, say that you have curated content highlighting all the best elements of your most recent product release.

Whitepaper 75

Whitepaper Copywriting Social Media Marketing Email Marketing 75

Martech

APRIL 2, 2024

When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Driving B2B marketing success with authenticity The influencers you choose will depend on various factors, including campaign goals, your target audience and relevant social platforms.

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Tiecas

FEBRUARY 5, 2024

Industrial marketing plays a crucial role in increasing our brand’s visibility and awareness among our target audience. By leveraging strategies such as content marketing, search engine optimization (SEO), and social media marketing, we can enhance our online presence and reach a broader audience of potential customers.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Calvyn Lee Blog

AUGUST 25, 2021

Content Marketing. Blog posts, white papers, resources, images, videos…it’s all content. In digital and social media marketing you have to earn attention – whether your strategy is paid or organic people have to want to view your content. The difference between a metric and a KPI. Making sense of your data.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Duct Tape Marketing

NOVEMBER 2, 2016

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Mike and I talk all about social media marketing, specifically live-streaming – why it’s useful and how it can help you promote your business.

Whitepaper 70

Whitepaper Social Media Marketing Price Promotion 70

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing 96

Social Media Marketing Branding Direct Mail PR 96

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Hootsuite

JULY 12, 2022

Social media is where everyone spends their free time and the best place to discover what your customers care about. Creating a social-first brand starts with chopping and pruning. Go into your website, your white papers, your product, and your out-of-of-home advertising. Ready to get weirder and wilder on social?

Branding 115

Branding Whitepaper Food Energy 115

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. So let’s say you own a marketing consulting firm. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020.

Advertising 95

Advertising Advertisers Whitepaper CRM 95

OnPassive Marketing

OCTOBER 1, 2022

Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services. Email Marketing: Sending targeted emails to your list of subscribers can help you generate sales and grow your business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Customers.ai

JUNE 8, 2022

How to Build a Digital Marketing Funnel: Step-by-Step Guide. Now that we’ve covered the basics, let’s build a digital marketing funnel that incorporates this awesome example from @john_lee_official. In this case, we’ll use social media marketing to reach our target audience. Use Instagram as the messaging channel.

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hootsuite

FEBRUARY 18, 2020

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this article as a primer. In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. Whitepapers 26%.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Sachs Marketing Group

JULY 11, 2023

Determine Your Digital Marketing Channels The digital marketing channels you choose to use should depend on your audience and your goals. These could include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more.

Digital Marketing 68

Digital Marketing Marketing Strategy Whitepaper Marketing 68

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

OnPassive Marketing

JULY 10, 2022

You can even use various tools to create social media marketing automation, sending messages to your Facebook, Instagram, and Twitter followers based on what they’re reading, clicking, and sharing. Content marketing is a strategy that involves creating, distributing, and promoting content online.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Marketing Insider Group

MARCH 31, 2020

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

Sachs Marketing Group

SEPTEMBER 28, 2022

Small businesses have a relatively limited marketing budget to begin with, and there are other costs to consider before getting into social media investment, such as setting up a website, creating landing pages, and managing your monthly ad schedules for both online and traditional ad mediums. . Set A Content Schedule.

Whitepaper 61

Whitepaper Retail Millennials Energy 61

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Digital Marketer

NOVEMBER 4, 2022

newsletters that users can subscribe to) White paper content E-books, etc. Want to get certified in Content Marketing? They can also incorporate visuals like images, videos, etc. Users can download this content, if you’d like. An end-of-year review The launch of a product/service Monthly updates (i.e.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one. All rights reserved.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Hootsuite

AUGUST 18, 2020

In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all. Schedule videos and moderate comments in the same place you manage all your other social networks. 2016: Machine learning (a.k.a. the algorithm). Try it free today. Get Started.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

Martech

MAY 26, 2023

They can even help in your social media marketing efforts. Have a webinar transcript you want to turn into some social posts? AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. Use AI to extract the key takeaways in seconds.

Transform 94

Transform Whitepaper User-Generated Social Media Marketing 94

Search Engine Land

OCTOBER 23, 2023

Implement content marketing through blog posts focusing on SEO for broad terms and questions. Create whitepapers and customer stories to connect with customers facing the problem. Employ SEO, SEM, and paid social media marketing to attract potential customers and solidify your brand or product in their minds.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts.

Whitepaper 113

Whitepaper Email Marketing CRM Customer 113

Hubspot Marketing

MAY 2, 2022

What it offers: HubSpot Academy is best known for its excellent certification programs in Inbound Marketing, Sales, Social Media Marketing, and Content Marketing. Their website also has white papers, case studies, and webinars if you’re not sure where to start. But it doesn’t stop there. Price: Free.

Price 110

Price Whitepaper Communications Non-Profit 110