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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Old habits, bad habits. And that’s okay.

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Get Found: 7 Steps to Fire Up Your Inbound Marketing

Marketing Insider Group

I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. And one of the biggest challenges with inbound marketing, or pull-based marketing across businesses of all sizes is establishing the mindset for pull. What do you think?

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Digital Marketing trends: what you need to know in 2020

Rock Content

In order to get ahead, Outbound Marketing was left behind by companies, and Inbound Marketing came to replace it. The more traditional marketing solution for video is to create material in the studio, edit, polish it and then publish. See how you can do your Digital Marketing plan in 5 steps in this blog post!

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. fold boost in web traffic.