Marketing, New Markets, Product Marketing and Succession Management

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing

Email Marketing Transform Health Marketing

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

Management

Management Marketing Marketers Key Performance Indicator

Marketing Pro Pulse

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Interns Don’t Manage 24% of the Marketing Budget

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