article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

article thumbnail

21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

They can also be really powerful, especially for certain product categories. Reduce Bounce Rates with Mirrored Landing Pages – Steph Carcamo Partner Marketing Manager at J ustuno How many times have you clicked on an ad only to be taken to a generic landing page? After all, not all products have the same profit margin.