Customers.ai

FEBRUARY 27, 2024

They can also be really powerful, especially for certain product categories. Reduce Bounce Rates with Mirrored Landing Pages – Steph Carcamo Partner Marketing Manager at J ustuno How many times have you clicked on an ad only to be taken to a generic landing page? After all, not all products have the same profit margin.

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Hubspot Marketing

MARCH 23, 2020

Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. Additionally, attendees can use virtual booths to promote their products or services, and offer discounts as well.

Non-Profit 143

Non-Profit User-Generated Management Social Media Marketing 143

Hootsuite

APRIL 3, 2023

Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Sell more by answering questions and showing different ideas for using your products. Identify trends to improve your FAQ or product descriptions.

Gen Z 111

Gen Z User-Generated Transform Education 111

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Transform 94

Transform Customer Acquisition Education Customer 94

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. Show Your Product Market Fit.

User-Generated 81

User-Generated Whitepaper eBook Partner Marketing 81

Sprout Social

MAY 14, 2016

This week, it was all about getting your brand’s social content, website and product out in front of your consumers. ” – Emma Dunbar , Partner Marketing Manager at Pinterest. Planning for Events With Pinterest. Why it matters:

Partner Marketing 53

Partner Marketing Management Product Branding 53

Duct Tape Marketing

APRIL 14, 2015

Over the years, I’ve come to think in terms of three very specific categories of partners that every business must intentionally develop in order to enjoy the most success. Strategic Partners. For example, my organization provides marketing consulting, but every one of our clients needs help with their website.

Non-Profit 70

Non-Profit eBook Partner Marketing Communications 70

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams.

CMO 99

CMO Marketing Marketers Entertainment 99

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. How does marketing without talking about or promoting our product/service help us create leads and sales? By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences.

Content Marketing 97

Content Marketing Thought Leadership Marketing Marketers 97

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Duct Tape Marketing

JANUARY 12, 2023

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 00:47): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Listen to Nudge wherever you get your podcasts. (00:47): This is John Jantsch. My guest today is Robert Glazer.

Management 77

Management Partner Marketing Analytics Energy 77

Pam Didner

JANUARY 20, 2021

What is Channel Partner Marketing. How Does Channel Marketing Impact Sales Enablement? This definition focuses on setting up a systematic process to assist sales, so they can have productive conversations with relevant prospects and existing customers. What are the Elements of Sales Enablement. What is Sales Training.

Partner Marketing 138

Partner Marketing Key Performance Indicator Management Manufacturing 138

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Duct Tape Marketing

MAY 4, 2016

Vista Print – The leading online printing and promotional products provider. SEO 2016: Learn search engine optimization with smart internet marketing strategies. Partner Marketing– This includes co-marketing activities run in collaboration with strategic marketing partners. Six SEO Rules for 2016.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Duct Tape Marketing

AUGUST 25, 2015

In my world, a marketing foundation consists of three key elements: Strategy, Journey, and Content. The strategy element is where you map out the personas of your ideal clients and construct the messaging and positioning for your products and services that will match what these ideal clients care about.

Marketing 74

Marketing Marketers Education eBook 74

Customers.ai

JANUARY 17, 2024

Image Source: Lady Smith News What does this mean for marketing agencies? AI opens tons of doors for marketing agencies and can certainly help improve efficiency in the content production process. Here at Customers.ai, we have had some really great partner-driven campaigns.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Duct Tape Marketing

APRIL 14, 2022

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice. John Jantsch (21:32): Yeah.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Partner Marketing 89

Martech

DECEMBER 5, 2023

Once every budget owner has identified these mission-critical costs, I then identify costs that fall into another bucket: If we didn’t spend some amount of money on this, then what’s the point of even having that function within marketing? Partner marketing costs. Local field marketing event.

Finance 114

Finance CMO Marketing Marketers 114

Sachs Marketing Group

DECEMBER 30, 2022

Producing a YouTube video to promote your product costs money, but it is not necessarily a form of paid digital advertising. The two big ones are podcast ads and influencer product promotion. This is where product placements and ad spots can be bought, usually as flat deals. It is content creation.

Advertising 97

Advertising Advertisers Promotion Partner Marketing 97

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Duct Tape Marketing

DECEMBER 3, 2019

Yaniv Masjedi: So Nextiva, we started off as a cloud phone system years ago, 11 years ago, but our product and company has evolved more recently to where Nextiva has become more of a truly unified and integrated platform. John Jantsch: Well, let’s just start with the, you know, if somebody met you at a cocktail party, what is Nextiva?

Communications 40

Communications Energy Partner Marketing CRM 40

Sprout Social

JULY 25, 2016

Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. This is one of the key metrics for our program.

Branding 65

Branding eBook Marketing Marketers 65

Duct Tape Marketing

MARCH 1, 2016

Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners. Better automation and follow-up.

Non-Profit 52

Non-Profit eBook Education User-Generated 52