Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
Animalz blog
MAY 27, 2025
If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.
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