Remove Product Remove Promotion Remove Tentpole Remove Transform
article thumbnail

IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX).