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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

Consumers expect seamless convenience, dynamic promotions, and personalized recommendations whether they’re buying on their phone, in an app, or in-store. The real scale lies in retail partnerships, marketplaces, and shopper marketing —but only if you treat them as media ecosystems, not product catalogs. now happen online.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.