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Integrating SEO into the multichannel customer journey

Search Engine Land

Omnichannel marketing In the current marketing ecosystem, omnichannel marketing is not a choice but a necessity. Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly. This builds trust and credibility when others look for info online.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ). Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Custom content influences 61% of consumers ( Dragon Search Marketing ).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. of all internet traffic.