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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing? First, let’s start by defining direct marketing. Here are some examples of direct marketing tactics: Telemarketing. Email marketing.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.