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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.