Hubspot Marketing

JANUARY 13, 2023

On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. for search advertising. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

JANUARY 9, 2023

Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. What does this mean for advertisers?

SEO 113

SEO Gen Z User-Generated Advertising 113