gen-z-advertising 
Spiralytics
JANUARY 31, 2023
For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.
Hubspot Marketing
JANUARY 13, 2023
On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. for search advertising. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.
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Calvyn Lee Blog
JANUARY 28, 2023
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.
Hubspot Marketing
JANUARY 16, 2023
Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months.
Calvyn Lee Blog
JANUARY 28, 2023
Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.
Hubspot Marketing
JANUARY 31, 2023
Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Yes, it's losing steam with younger demographics, but it's maintaining relevance with its key audience: Millennials, Gen X, and Baby Boomers.
Power Digital Marketing
JANUARY 19, 2023
These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. Why TikTok is Gen Z’s favorite search engine. Want to get started?
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