Marketing Insider Group

JULY 28, 2015

John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Traction by Gabriel Weinberg.

PR 108

PR Outbound Marketing Inbound Marketing CMO 108

Marketing Insider Group

MAY 27, 2023

John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.” So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

PR 111

PR CMO Outbound Marketing Inbound Marketing 111

Duct Tape Marketing

SEPTEMBER 6, 2017

And then the concept of newsjacking – and we actually did an entire podcast on newsjacking a couple of years ago – the idea of newsjacking, which is linking your expertise to a breaking news story to generate attention. In fact, I think outbound marketing is a great way to actually make your inbound marketing even more effective.

PR 63

PR Branding Inbound Marketing Real Estate 63