The Zero-Click Internet: What It Means for Your Marketing Strategy
Duct Tape Marketing
FEBRUARY 26, 2025
In 2011, Gabriel described Google as having these zero click searches and zero click answers. Things around accessibility of your website, sure, but also placement of content on third-party websites and pitching and essentially, yeah, a public relations job, right? It is a PR job. Maybe they'll call it PR.
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