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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Invoca’s Active Conversation Intelligence platform enables marketing, sales, customer experience and e-commerce teams to understand and act on the information consumers share via conversations to accelerate revenue by improving marketing and sales results. Target customers.

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What is personalization at scale? (and how to achieve it)

Use Insider

For example, Insider comes with a built-in CDP that can aggregate data from: CRMs like Salesforce, Pipedrive, and Microsoft Dynamics CRM. Marketing automation tools like Adobe Marketo and Pardot. The company has been the world’s largest manufacturer of mobile phones and smartphones since 2011.