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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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How to Build a Content Strategy for Small Businesses

Scoop.it!

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. You can then use relevant quotes in an article, Facebook ad, or white paper. Here are some examples: Share a Coke. Boost your Posts Occasionally.