Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? Consider working with a market research firm If all this research and analysis sounds daunting, outsource the work to a market research firm. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

CRM 101

CRM Whitepaper Marketing Marketers 101

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 56

Whitepaper B2C Non-Profit SEO 56

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. CMWorld Click To Tweet.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Marketing Insider Group

MAY 15, 2023

Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation. Explore Different Marketing Channels Remember, there are tons of marketing channels you can use to effectively reach and engage your target audience! Content Marketing. Social Media.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Vertical Response

APRIL 25, 2022

These include creating partnerships, lead generation, link building, influencer marketing, public relations, recruiting, and market research. Cold Email Marketing Tips. When you’re doing cold email marketing, you need to ensure that you follow several steps. There are many times when you can use cold emails.

Email Marketing 58

Email Marketing Whitepaper Marketing Marketers 58

Content Marketing Institute

MAY 4, 2018

We not only found ways content marketing can help align sales and marketing, but also uncovered best practices for how misaligned teams can increase their ability to work in concert. You can find the complete results in this white paper.

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

JULY 1, 2021

A key part of conducting B2B market research for your company includes creating buyer personas. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Create buyer personas. Instead, there are some other options you can consider.

SEO 121

SEO B2C PR Whitepaper 121

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 83

Whitepaper Customer Thought Leadership Energy 83

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Duct Tape Marketing

JULY 11, 2014

Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation for Small Business It’s guest post day here at Duct Tape Marketing and today’s. Marketing Automation: What is it and Why Should I Care?

Whitepaper 69

Whitepaper Email Marketing Marketing Marketers 69

Martech

FEBRUARY 3, 2023

B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad.

Market Research 93

Market Research Whitepaper CRM Marketing 93

Scoop.it!

JUNE 2, 2022

Or a whitepaper explaining industry market research. Part of your duty as a copywriter will be dedicated to creating long-form content about your brand, products, and services. For example, a long blog post explaining how to use your temperature monitoring software.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Pam Didner

MARCH 17, 2021

I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. Creative and style playbook based on marketing campaign themes. Primary and secondary marketing research and trends.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Choose the right channels.

Market Research 100

Market Research Content Marketing Marketing Marketers 100

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Rock Content

AUGUST 6, 2023

Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to achieve this goal To expand your reach, start with market research.

Key Performance Indicator 74

Key Performance Indicator Marketing Marketers Whitepaper 74

Rock Content

JANUARY 28, 2019

To get started, you’ll need to roll up your sleeves and get to researching. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. Need help getting started on market research?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. Depending on your business, you could have as few as one or two personas or dozens.

Price 145

Price CRM Marketing Marketers 145

Duct Tape Marketing

JUNE 29, 2017

All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. This is great for building relationships and will serve as invaluable market research. If you can help your clients, then you can help your prospects who face similar challenges in their business.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

Product Marketing 90

Product Marketing Marketing Strategy Product Whitepaper 90

Martech

MARCH 18, 2024

Usually, they are built from various inputs from SMEs, executives and market research to showcase your knowledge and appease search engine algorithms. How do you scale this operation without overstaying your welcome with SMEs who have full-time jobs? Generative AI. Let’s take pillar pages, for example. It doesn’t have to be.

Whitepaper 127

Whitepaper User-Generated Traditional Marketing Market Research 127

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. Downloads of a whitepaper or app. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. It’s also a solid place to position your brand as an industry authority and generate countless high-quality leads.

Whitepaper 94

Whitepaper Marketing Marketers eBook 94

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

Marketing Strategy 94

Marketing Strategy Whitepaper eBook Marketing 94

Sprout Social

FEBRUARY 22, 2021

to drive conversion-focused content like webinars or white papers. Implementing even a few of these tips will help you improve your B2B marketing efforts and break away from the sea of sameness on social. Retargeting ads help you reach out to people already familiar with your brand (warm leads) and can be used. Conclusion.

Whitepaper 134

Whitepaper Thought Leadership B2C Promotion 134

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. You can then use relevant quotes in an article, Facebook ad, or white paper. That’s why you should invite your audience to speak their mind.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Rock Content

JANUARY 8, 2024

Crafting Content for Complicated B2B Products: A Winning Guide Ready to dig into what sets a successful B2B content marketing strategy apart from all the rest? Do plenty of market research Market research is just as important in B2B marketing as it is in B2C.

Content Marketing 83

Content Marketing B2C Whitepaper eBook 83

Search Engine Land

NOVEMBER 1, 2022

Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience. Then they create content to alleviate those pains, answer those questions, and provide that information.

Content Marketing 92

Content Marketing Traditional Marketing Whitepaper Real Estate 92

Exposure Ninja

OCTOBER 17, 2023

Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52