2012 Content Marketing New Markets Traditional Marketing 
Marketing Insider Group
MAY 24, 2012
#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Marketing is shifting to storytelling and content.
Content Marketing Institute
JANUARY 18, 2018
Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. But how do traditional marketers make the switch? It insources the content. Click To Tweet.
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