article thumbnail

Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking is how they got there.

PR 92
article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

PR 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Digital Marketing Examples Digital marketing is any marketing that takes place online.

PR 52
article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

PR 67
article thumbnail

Is The Corporate Website Dead?

Marketing Insider Group

She pointed at the corporate website as a “traditional marketing vehicle” (ouch!) In November, 2012 the Coca-Cola company declared the death of its own corporate website. He continued: The corporate website is dead and “press release PR” is on its way out.

PR 108
article thumbnail

Ultimate Guide to Social Media Marketing

Sprout Social

PR & recruitment: PR and recruitment content is often related. Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. However, the proof is in the pudding and social media marketing consistently proves to perform as well as or better than traditional marketing tactics.