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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Quick Takeaways: Start with a content marketing audit of your expenses and results. Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Start with a Content Marketing Audit. Let’s say that during your audit, you discover a post you wrote back in 2013.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

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4 Differences Between Creative and Marketing Agencies

Neil Patel

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

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How to Use Social Media for Your Marketing Efforts in 2018

Duct Tape Marketing

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? Is it to get a certain number of new clients, is it to launch into a new service area? Is it to launch a brand or a new product campaign? What’s the ROI?

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How to Use Social Media in 2018

Duct Tape Marketing

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? Is it to get a certain number of new clients, is it to launch into a new service area? Is it to launch a brand or a new product campaign? What’s the ROI?