Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2011: “Q.

Search Marketers 116

Search Marketers Non-Profit Marketing Marketers 116

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. June 28, 2012: Instagram designs photo pages for the web.

Transform 98

Transform Marketing Marketers Analytics 98

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Logo 2013: The Doodle was in shades of blue, green and yellow.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Google Adds JSON-LD Support For Structured Data Markup 2016: Google started supporting JSON-LD for structured data markup for reviews and products rich snippets.

Search Marketers 81

Search Marketers Automobile Non-Profit Marketing 81

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 92

Search Marketers User-Generated Marketing Marketers 92

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Research, education, potentially integrating into consumer products for language tasks. Integrations.

Price 133

Price User-Generated Education eBook 133

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% New product/service development 9.3% Market research is a growing multi-billion-dollar industry. Online research communities 2.8% Other 0.4%

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013.

SEO 97

SEO Analytics PR Search Marketers 97

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. They allow them to have a brand voice and be looked at as a thought leader rather than just selling their products or services. Read next: Converseon applies predictive analytics to conversation data.

SEO 110

SEO Entertainment Marketing Marketers 110

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

DECEMBER 27, 2023

In memoriam: Google Analytics UA We knew the end of Universal Analytics (UA) was inevitable. Google even threatened to set up Google Analytics 4 for us if we didn’t. JR Oaks did a fascinating breakdown of 20 years of search based on Search Engine Roundtable analytics data. It didn’t.

SEO 125

SEO User-Generated Gen Z Analytics 125

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.

Real Estate 106

Real Estate Promotion User-Generated Analytics 106

Martech

MARCH 30, 2022

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013. Bake it in from the beginning.

Pharmaceutical 104

Pharmaceutical Transform Marketing Marketers 104

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Sachs Marketing Group

NOVEMBER 28, 2022

These two questions have very different answers, and they depend enormously on a number of different variables, including your business’ current ad budget, the relevance and quality of your target ad and product, the market you are targeting, and the year in which you are requesting this information. .

Advertising 97

Advertising Advertisers Management Analytics 97

Search Engine Land

JANUARY 11, 2023

2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. German Govt. by Brian Massey.

Search Marketers 114

Search Marketers Health Law Marketing 114

SocialPilot

FEBRUARY 5, 2024

Types of Influencers on Twitter On Twitter, more than 20% of users share the product with their friends after seeing it on an influencer’s feed. Brand Advocates A very rare category of influencers who are passionate about a particular brand or a product. Designing an influencer campaign on Twitter is not as easy as it sounds.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. Like your website or specific product promotion. utm_medium : email.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 100

Analytics Product Automobile Customer Journey 100

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. It’s Harder to Build the Right Product from Scratch.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Repurpose top-performing content. Start with a Content Marketing Audit.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104

Hubspot Marketing

APRIL 23, 2020

Maybe you just finished a brand overhaul or your product was recently updated. In fact, 80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website. you want to redesign your website. How Often Should You Redesign Your Website?

SEO 139

SEO Inbound Marketing Analytics Management 139

Exposure Ninja

JULY 5, 2022

March 2022 Product Algorithm Update. On 23rd March 2022, Google announced via their Search Central blog that they’d be making changes to the way Search ranks product reviews, prioritising detailed reviews with evidence of the products being tested and used. December 2021 Product Review Update. This included.

Transform 52

Transform Law Health Analytics 52

Hubspot Marketing

APRIL 7, 2022

Sending customers a card can be a great way to promote new products and show customers you appreciate your business. Additionally, their analytics reporting allows businesses to see results in real-time. Editor's Note: This article was originally published in November 2013 and has been updated for comprehensiveness.

Customer 91

Customer Communications Management Analytics 91

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. Microsoft releases IndexNow plugin for WordPress. by Jacob Baadsgaard.

Search Marketers 104

Search Marketers User-Generated SEO Marketing 104

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. Set goals for video marketing.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working.

Retail 85

Retail Analytics eBook Marketing 85

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5% households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Exposure Ninja

APRIL 8, 2022

A session will involve the user viewing one or multiple pages within a given time frame, and some visitors may return to your website for several sessions before they go ahead and purchase a product or enquire about a service. If you’re wondering how to check website traffic on a competitor site , it’s a little more complicated.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Website analytics – A website tracking and analytics tool can help you understand which areas of your site are performing well and which areas of your site need improvement. Depending on your goals, you can look at solutions that provide content creation, content production, or content distribution. Product and Industry'

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. ’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Markinblog

SEPTEMBER 16, 2021

Founded: 2013. The company was found in 2013 by Russell Brunson and Todd Dickerson. Builderall is a cloud-based marketing platform with 30+ different tools and features that are dedicated to creating different types of websites, running marketing campaigns, and selling products and services at the same time. Founded: 2013.

Marketing 52

Marketing Marketers User-Generated Management 52