2013 Market Segmentation Product Promotion 
Marketing Insider Group
MARCH 29, 2021
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.
Rock Content
FEBRUARY 4, 2021
According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. A product can be highly recognized, but have a null brand positioning. Brand positioning or brand awareness?
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Duct Tape Marketing
JUNE 6, 2018
Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. Is it to launch a brand or a new product campaign? What’s the ROI? How do I make it pay? Can I sell?
Duct Tape Marketing
NOVEMBER 30, 2017
Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. Is it to launch a brand or a new product campaign? What’s the ROI? How do I make it pay? Can I sell?
Martech
FEBRUARY 25, 2022
Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.
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