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Google promotes Liz Reid to head of Search

Search Engine Land

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Why we care.

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Show products next to the problem they solve

Ariyh

📝 Intro How do you make your product seem more effective? But when you do, make sure you position your product physically close to the problem. P.S.: Show multiple copies of your product next to each other instead of just one. Here’s all you need to know. Reminding people about the problem helps.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 134
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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 100
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How to Promote Your Blog: 21 NEW Strategies

Backlinko

In today’s post, I’m going to show you exactly how to promote your blog. One of the first lessons I learned with Backlinko was: Newsletters are a GREAT way to promote new posts. In fact, I’ve had that CTA in place since 2013. And they got their product (and revamped blog) in front of thousands of people. My secret?

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.