2014, CRM, Direct Marketing and Thought Leadership

The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO

CMO Thought Leadership Marketing Automation Platform B2C

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Map Email Engagement and CRM. With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor.

Email Marketing

Email Marketing Thought Leadership CRM B2C

Marketing Pro Pulse

The CMO Six-Pack: How to Pump Up Your Pipeline

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

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